Privacy Policy

This privacy policy sets out how (the “Site” or “we) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.

David Seyfried Limited is registered in England and Wales under company number 04424206.

We are committed to ensuring that your privacy is protected and we acknowledge that according to the terms of the UK Data Protection Act 2018 we are bound to ensure that the information you provide will remain strictly private and confidential. 

After reviewing this policy, if you have additional questions or want more information about our privacy practices please contact us by email at or by post using the details provided below:

David Seyfried Limited, 105 Design Centre Chelsea Harbour , London SW10 0XE, United Kingdom.


What information we collect

When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. 

We may collect:

  • Title
  • Name
  • Company name
  • Email address
  • Telephone number
  • Billing address
  • Delivery address


When we collect your information
  • When you submit an enquiry via one of the product pages on our Site
  • When you make a general enquiry via the Contact page on our Site 
  • When you create an account on our Site 
  • When you make an online purchase from our store
  • When you engage with any of our social media platforms

If you contact us offline, for example by telephone, fax, SMS, email, or post we may collect the Personal Information you give us such as your name, company name, postal address, email address and contact telephone number.

If you provide us with Personal Information about someone else, you are responsible for ensuring that you comply with any obligation and consent obligations under applicable data protection laws in relation to such disclosure and that you explain to them how we collect, use, disclose and retain their Personal Information or direct them to read our Privacy Notice.

When you browse our site, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.


What we do with the information we gather

We collect your Personal Information so that we may have an understanding of your interests and requirements in order that we can give you the best possible experience on our Site. This may mean customising the Site according to your preferences.

Following the completion of a sale we record and securely store relevant Personal Information including your name, company name, email address, delivery address and contact telephone number in a secure database for our own record keeping which allows us to complete the production and fulfillment of your order.  

We may share your Personal Information with third parties relevant to the management of your enquiry or order. 

With your permission, we may send you emails about us, our store, new products and other updates. We may where appropriate also contact you by telephone or post. 


Your rights

If you are based within the UK, EEA or within another jurisdiction having similar data protection laws, in certain circumstances you have the following rights:

  • The right to be told how we use your information and obtain access to your information.
  • The right to have your information rectified or erased or place restrictions on processing your information.
  • The right to object to the processing of your information e.g. for direct marketing purposes or where the processing is based on our legitimate interests.
  • The right to have any information you provided to us on an automated basis returned to you in a structured, commonly used and machine-readable format, or sent directly to another company, where technically feasible (“data portability”).
  • Where the processing of your information is based on your consent, the right to withdraw that consent subject to legal or contractual restrictions.
  • The right to lodge a complaint with the supervisory authority responsible for data protection matters (e.g. in the UK, the Information Commissioner’s Office).

If we hold any information about you which is incorrect or if there are any changes to your details, please let us know by contacting us at so that we can keep our records accurate and up to date.

You may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your Personal Information, at anytime, by contacting us with appropriate evidence of your identity at

If you withdraw your consent to the use of your Personal Information for purposes set out in our Privacy Notice, we may not be able to provide you with access to all or parts of our Site, applications and services.



We may disclose your Personal Information if we are required to do so by law by a regulatory or government agency.



Our Site is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you online. Your data is stored through Shopify’s data storage, databases and the general Shopify application. You can read more about how Shopify uses and protects your Personal Information here.

Invoices, proformas and payment requests that we raise offline may be embedded with a link to an online payment service provided by Sagepay / Opayo (formerly Protx).  Opayo provides a secure payment gateway (Level 1 PCI DSS) and uses a range of secure methods such as fraud screening, IP address blocking and 3D secure. You can read more about how Sagepay / Opayo uses and protects your Personal Information here.

PCI-DSS(Payment Card Industry Data Security Standard) is managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express etc.  PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


Third Party Services

In general, the third-party providers used by us will only collect, use and disclose your Personal Information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your Personal Information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different country or jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.



When you click on links on our Site, they may direct you away from our Site. We provide these links for your information only and we are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. We cannot be responsible for the security, privacy and protection of any Personal Information that you may provide whilst visiting such third party sites.



To protect your Personal Information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

You are responsible for keeping any sign on details and or passwords safe and secure. We will never ask you for your password.   



Cookies are small amounts of information which are downloaded to your computer or device when you visit our Site. They are designed and set up to track your journey on our Site which allows us to tailor and optimise your experience.   

We deploy cookies on our Site to ensure that it operates functionally as intended, it remembers your choices and preferences between visits, allows you to share pages and content via social media networks, to send us enquiries and questions using online forms and buttons. Cookies are also used to track your visit, the data from which allows us to improve the experience, performance and security of our Site.

Our cookies do not collect any personal information without your express permission. Nor do they pass any data or personal information that has been collected to any third parties.

For more information on the cookies we use on the Site please visit our Cookie Policy page

Should you wish to remove or not use cookies from our Site you can usually switch them off by adjusting your browser settings to stop it from accepting cookies. Doing so however is likely to limit the functionality of our Site.


Intellectual Property

David Seyfried and David Seyfried logos are trademarks of David Seyfried Limited and we are the owner or licensee of all intellectual property rights of the Site and the material published on it. All trademarks, logos, business names, trading names and images on this Site are the property of David Seyfried Limited and may not be used or reproduced without prior written consent. Please contact for details.


Changes to this privacy policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the Site.